"The discipline of writing something down is the first step toward making it happen." - Lee Iacocca
"Simplicity is the ultimate sophistication." - Leonardo Da Vinci
"People only see what they are prepared to see." - Walt Whitman
"I ain’t never had a job, I just always played baseball." - Satchel Paige
I agree with Lee Iacocca that “the discipline of writing something down is the first step toward making it happen.”
When entrepreneurs write a business plan, it’s how they show potential investors they are serious and have solid numbers to back up their ideas. When an executive writes a marketing plan, it’s to define measurable objectives and the strategies and tactics needed to achieve them.
When I decided to re-launch my website “writing something down” opened all sorts of doors, windows, skylights and peepholes into what I do, why, for whom and how. It required understanding my audiences, identifying my goals and tailoring my messages. All before getting to the really fun stuff: choosing images, collaborating with a talented (also patient) designer and polishing the prose.
All of those tasks are what I do for my clients. Doing them for my own business reinforced how important and interdependent each step is. And it all started with writing down “website redesign” on my to-do list.
What do you need to write down?